Professional Experience

Manages brand growth for Brown-Forman's International Whiskey portfolio for the North-East region by developing and executing national brand platforms through coordination with local teams and distribution. Responsible for brand growth, market awareness, and strategy alignment.

• ●  Boosted brand awareness for International Portfolio beginning in Boston but moving into the greater north-east region within two years. Now covering New York, Vermont, New Hampshire, Maine, Pennsylvania, and Connecticut as well as Massechusets.

• ●  Organized 78 days of ride-along work with Horizon Distribution sales representatives 164 cases sold. Successfully won over alternate brand loyal accounts to Brown-Forman portfolio and sold 50 cases to a single account.

• ●  Increased salens in Boston by 77%, Maine by 33%, and Connecticut by 18%.

• ●  Secured 400 cocktail placements in 36 months, as well as over 300 NPODs across brands for Slane Irish Whiskey, Brown-Forman Single Malts and outside my universe for Ford’s Gin,

  and Old Forester.

• ●  Developed National Programming for Slane Music which resulted in 60 cases sold, 18

  NPODs, 11 new cocktail placements, and secured a Slane Irish Whiskey well placement in 4 Live Nation venues. Program was taken up in Connecticut, New Hampshire, Boston, and Atlanta.

• ●  Headed tastings for national partners including Millenium Tower which reached over 400 homes and resulted in the sale of 200 bottles of Slane Irish Whiskey and 200 bottles of Brown-Forman Single Malts over two events.

• ●  Partnered with the Black Bourbon Society on virtual tastings with over 50 members nationwide. Tastings curated close professional relationships and continued support, including ongoing virtual events with The Whiskey Nerd.

• ●  Coordinated multicultural opportunities including an interview with The Whiskey Queens which generated 6000 impressions.

• ●  Adapted nimbly during the pandemic lockdown altering advocacy drives to the virtual arena. Sales continued to increase, and succeeded in garnering global recognition and support in London, Australia, and further afield nationally in Oregon, Idaho, Washington, and Colorado.

• ●  Conducted over 50 virtual tastings through the past year and paired the online venture with increased activity on white-listed Instagram account that has generated nearly 150,000 impressions.